The Vessel Idiomas logo was designed around the concepts of movement and journey, reflecting the idea of guiding students from their starting point toward their goals. Its shape evokes a vessel in motion, symbolizing progress, lightness and transformation—values aligned with the brand’s approach to making language learning more fluid and enjoyable.

The primary color palette combines blue, orange, yellow, and charcoal, balancing trust, energy, and sophistication. Complementary shades of blue and light gray expand the system’s range of applications, ensuring versatility and visual consistency across different contexts.

I designed a range of branded stationery for Vessel Idiomas, including business cards, letterhead and certificates, applying the brand’s visual identity consistently across its core institutional materials.

The certificate was designed as an extension of the school’s educational approach, incorporating CEFR proficiency levels while celebrating each student’s achievement. The broader institutional materials maintain a cohesive and versatile visual presence across different brand touchpoints.

I designed the Vessel Idiomas website as a single-page experience, with smooth, straightforward navigation that makes the user journey clear and intuitive.

The design emphasized a light, clean visual language, allowing the content and key information to take center stage. The site structure was also optimized for conversion, with forms and CTAs strategically placed throughout the experience.

I developed the e-book English Tips for International Travel, designed as a practical, introductory guide for travelers who want to communicate more confidently while abroad.

I developed Vessel Idiomas’ sonic identity, creating original music tracks and audio elements for different brand communication contexts.

The project included an institutional track for more formal videos, a remix for lighter and more dynamic content, as well as custom sound effects.

The goal was to reinforce the brand’s personality through sound, extending its consistency into audiovisual communication.

I developed the art direction and visual language for Vessel Idiomas’ social media presence, establishing a consistent grid system from the brand’s earliest stages.

The project focused on building a clear and recognizable identity through a bold use of the color palette, highly legible typography, and balanced compositions, helping reinforce the school’s positioning.

I also defined the educational approach for the content, creating learning-focused posts and writing the captions to ensure consistency between visual execution and messaging. The result was a functional, structured gridaligned with the brand’s educational philosophy.

I created an institutional carousel introducing Vessel Idiomas’ value proposition and key differentiators.

The content highlighted live one-on-one online classes, flexible learning, preparation for international certifications, and a results-oriented methodology, using clear and accessible language throughout.

The approach addressed a common pain point—the lack of progress with traditional learning methods—by presenting a more personalized, efficient solution aligned with each student’s individual goals.

I developed an educational carousel explaining the difference between “lend” and “borrow,” two verbs that are often confused by Portuguese speakers.

The content combined definitions, usage patterns, and practical examples, presented side by side to make the distinction easier to understand.

The piece was part of the brand’s content attraction strategy, using useful educational content to provide value and strengthen Vessel Idiomas’ authority.

I created an institutional post to launch Vessel Idiomas on Instagram, establishing the brand’s tone of voice from the very first interaction.

The message draws on the nautical theme behind the name “Vessel,” using the headline “Land in sight!” to connect the idea of a journey with students’ learning goals.

The post introduces the school’s value proposition in a direct and aspirational way, inviting the audience to take the first step by booking a trial lesson.

I developed a carousel introducing the Vessel Idiomas teaching team, highlighting their educational backgrounds, professional experience, and language-learning tips.

The content was designed to humanize the brand by putting the people behind the service in the spotlight and creating a stronger connection with the audience.

The result reinforced the school’s credibility while positioning the quality and expertise of its teachers as a key differentiator.

Whether you have a professional opportunity, a freelance project, or would simply like to explore a potential collaboration in digital communications, I’d be happy to hear from you. I’m always open to new ideas, partnerships, and creative challenges.