Print communication
My creative career began with a strong focus on print design. Over the years, I have developed advertisements, brochures, business cards, displays, catalogs, and supporting materials for brands across a wide range of industries.
Tirolez
Developed as a freelance project for Press à Porter, this booklet accompanied a Tirolez press kit and explored the origins of Brie and Camembert, while highlighting the brand’s own versions of both cheeses.
The booklet also featured serving tips, pairing suggestions, and **four exclusive recipes**, inspiring readers to explore different ways to enjoy the cheeses.
Cia Athletica
Cia Athletica to new visitors through the Cia In&Outconcept: the idea that every member should leave feeling better than when they arrived.
I was responsible for the copywriting, layout design, information architecture, and print production oversight. The booklet reinforced the brand’s commitment to quality of life, well-being, and a complete fitness experience. It also showcased the gym’s facilities, equipment, instructors, programs for babies, teenagers, and adults, as well as the range of services and amenities available to members.
The booklet also highlighted the gym’s facilities, equipment, instructors, programs for babies, teenagers, and adults, as well as the amenities and services available to members.
Silika Comunicação
Created for Silika and featured in Meio & Mensagem’s Media Yearbook, the ad draws on the visual language of Poltergeist as a metaphor for brands still “stuck” in traditional media. The supernatural atmosphere provided a provocative, playful contrast between distance and connection, encouraging brands to move away from conventional one-way communication and embrace more direct, interactive, and audience-focused digital channels.
Canon Medical Systems of Brazil
Layout design developed for promotional material for Canon Medical Systems of Brazil, presenting the Vitrea Advanced Visualization technology for medical imaging.
The piece organized technical information on 3D/4D rendering and photorealistic anatomical imaging, translating highly specialized content into a clear, professional, and accessible visual presentation for its intended audience.
Pelé Arena Café & Futebol
While working at Finitri, I was responsible for developing the first menu for Pelé Arena Café, organizing the product presentation and defining the material’s visual language.
I also developed supporting promotional materials, including placemats, table displays, and coasters, creating a consistent print communication system throughout the café experience.
Rádio Eldorado
Created while I was at Finitri, the ads for Rádio Eldorado explored different aspects of the station’s communication. One promoted Lilian Pacce’s program, highlighting its editorial universe and its connection to fashion, lifestyle, and culture. The other promoted Bosque Eldorado 50 Anos, a commemorative initiative in which the station celebrated its anniversary by planting 50 tree seedlings at Pomar Urbano, reinforcing the brand’s connection to the city and to social and environmental causes.
Let’s talk about your next project.
Whether you have a professional opportunity, a freelance project, or would simply like to explore a potential collaboration in digital communications, I’d be happy to hear from you. I’m always open to new ideas, partnerships, and creative challenges.