During the biannual enrollment campaigns, I developed unique visual languages for feed content, working directly on art direction and ensuring alignment with the promotional materials created by the agency responsible for offline communications.

With each new campaign, the profile grid adopted new colors, compositions, and visual rhythms, creating a cohesive aesthetic experience that reflected the current communication phase while reinforcing the brand’s identity across social media.

This visual planning was designed to convey organization, consistency, and quality—especially to potential new followers visiting the profile for the first time—and often received positive feedback from franchisees, who recognized the campaigns’ visual evolution in the digital space.

At the beginning of the pandemic, I conceived and developed Fisk’s first lead generation initiative built around a free e-book, structuring both the campaign and the material as a strategy to attract new students at a time when attention had shifted strongly toward distance learning.

I created the e-book First Steps in English, designed for beginners, and defined both its pedagogical approach and visual direction. For the material, I adopted a visual language inspired by text messaging apps, making the learning experience feel lighter, more intuitive, and more contextualized.

While Meta Spark was active, I developed augmented reality (AR) filters, working on the art direction of the projects and serving as the liaison with developers. I conceived the experiences, defined the visual aesthetic, and aligned technical requirements to ensure functional, engaging results that remained consistent with the brand’s communication.

I was responsible for content planning and management across Fisk’s social media channels , structuring a strategic posting calendar and coordinating teams of designers and copywriters to ensure consistency, quality, and alignment with communication goals.

Within this scope, I developed themed content in English and Spanish, as well as institutional pieces focused on brand positioning and the promotion of products and experiences, including exchange programs and educational travel.

I also remained hands-on in the creation of strategic content, including the pieces presented below.

This post was originally created in September 2018 as a tribute I had the opportunity to pay to Mr. Fisk during his lifetime.

At a time when generative AI was not yet widely used, I turned to the book Mr. Fisk: The Journey of the President of One of the World’s Largest Language School Networks, by Elias Awad, and condensed the life of Richard Hugh Fisk into a 1-minute-20-second video.

In 2025, I revisited the piece, adapting it to a vertical format better suited to today’s short-form video platforms and using AI to add a more engaging voice-over.

I wrote the script myself, as well as composing, performing, and producing the soundtrack, giving the project a truly original and personal character.

I tapped into the “Can we say it like this?” trend, which was based on simulated conversations in messaging apps, adapting the format to fit the brand’s context.

The creative highlighted the campaign giveaway, positioning it strategically so it would not be covered by the conversation interface and integrating message and image in a functional, creative way.

The project combined timing, trend awareness, and fast adaptation of language, connecting the brand to a format that was gaining traction.

Using images of the mascots Buddy and Angel provided by Fisk’s art department, I placed the characters into scenes created with generative AI. The animations were also developed with AI support, expanding the project’s visual possibilities and creative range.

With scriptwriting, soundtrack, and audio editing all done by me, the film highlights the world of Fisk’s English course for children in a playful way, placing the characters in settings such as Disney, a classroom, a tech environment, the streets of New York, and a futuristic world with flying cars.

I developed a carousel post inspired by the viral “morango do amor” trend, built around the concept “How do you explain morango do amor to a foreigner?”

The content translated the cultural phenomenon into an English-learning opportunity, featuring vocabulary, audio pronunciation, and practical usage examples, including the adaptation of the term as “candy strawberry.”

The post combined timing, educational language, and a lighthearted approach, turning a viral trend into relevant and engaging learning content for the audience.

I adapted the “If your eyesight is good, you’ll find...” trend to the brand’s context, combining the format with a Halloween theme.

The piece featured Buddy dressed as a skeleton, placed in different spots around a cemetery, inviting users to find him.

The content leveraged interactivity, visual appeal, and seasonality, encouraging engagement through a playful challenge while reinforcing the brand’s lighthearted tone of communication.

In response to the release of a documentary series about the creator of *El Chavo del Ocho*, I developed a themed social media post.

I used iconic lines from the series to introduce audiences to their original Spanish versions, highlighting the contrast with the adaptations that became familiar in Brazil.

The content combined cultural references with language learning, connecting with the audience through popular entertainment while sparking interest in Spanish.

I created a carousel highlighting the key factors to consider when choosing an English course and the right language school.

The content covered aspects such as defining learning goals, understanding the teaching methodology, choosing the most suitable learning format, and the importance of international certifications — with particular emphasis on the MET exam offered by Fisk at the end of the course.

The piece balances useful information with institutional positioning in a natural and strategic way.

I produced a Halloween-themed Reels video, exploring common costume ideas in English through a dynamic and visually engaging approach.

AI-generated images and video ensured consistency across the characters, uniform lighting, and smooth motion throughout the piece. The voice-over was also generated with AI.

In addition to editing the video, I was responsible for the soundtrack and audio editing, ensuring the right pacing and overall coherence with the concept. The final result brought together vocabulary, cultural context, and strong visual appeal in an engaging format.

I created promotional assets for a Disney travel package, exploring creative solutions through AI-generated imagery.

The caption copy highlighted the package’s main attractions, combining aspirational appeal with clear, strategic information.

I managed content production for Fisk's blog , coordinating writers and ensuring alignment with SEO best practices, with a focus on organic reach and search relevance.

I reviewed and edited articles to ensure consistency, quality, and alignment with the brand’s tone of voice. I also helped structure an education-focused editorial approach, with clear didactic organization and supporting resources such as audio, tables, and images.

I personally wrote some of the articles as well, particularly on topics with greater pedagogical and strategic relevance, including the examples below.

I worked on creating motion graphics for Fisk’s digital campaigns, developing animations that brought greater dynamism and visual appeal to social media and online advertising assets.

I produced animated stickers for Instagram, aligned with the brand’s visual universe and designed to encourage organic interaction with its content.

I also developed HTML5 banners for display campaigns, taking into account technical specifications, adaptation across multiple formats, and performance optimization. This work combined art direction, animation, and technical expertise to ensure visual consistency and efficient digital delivery.

Whether you have a professional opportunity, a freelance project, or would simply like to explore a potential collaboration in digital communications, I’d be happy to hear from you. I’m always open to new ideas, partnerships, and creative challenges.