{"id":1987,"date":"2026-04-16T14:10:01","date_gmt":"2026-04-16T14:10:01","guid":{"rendered":"https:\/\/fabiohcardoso.com.br\/?page_id=1987"},"modified":"2026-07-01T19:04:11","modified_gmt":"2026-07-01T19:04:11","slug":"impressos","status":"publish","type":"page","link":"https:\/\/fabiohcardoso.com.br\/en\/impressos\/","title":{"rendered":"Print communication"},"content":{"rendered":"

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Print communication<\/span><\/strong>
My creative career began with a strong focus on print design. Over the years, I have developed advertisements, brochures, business cards, displays, catalogs, and supporting materials for brands across a wide range of industries.<\/p>\n

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Tirolez<\/h1>\n<\/div>\n
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Developed as a freelance project for Press \u00e0 Porter, this booklet accompanied a Tirolez press kit and explored the origins of Brie and Camembert, while highlighting the brand\u2019s own versions of both cheeses.<\/p>\n

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The booklet also featured serving tips, pairing suggestions, and **four exclusive recipes**, inspiring readers to explore different ways to enjoy the cheeses.<\/p>\n

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Cia Athletica<\/h1>\n<\/div>\n
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Cia Athletica to new visitors through the Cia In&Out<\/i>concept: the idea that every member should leave feeling better than when they arrived.<\/p>\n

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I was responsible for the copywriting, layout design, information architecture, and print production oversight. The booklet reinforced the brand\u2019s commitment to quality of life, well-being, and a complete fitness experience. It also showcased the gym\u2019s facilities, equipment, instructors, programs for babies, teenagers, and adults, as well as the range of services and amenities available to members.<\/p>\n

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The booklet also highlighted the gym\u2019s facilities, equipment, instructors, programs for babies, teenagers, and adults, as well as the amenities and services available to members.<\/p>\n

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Silika Comunica\u00e7\u00e3o<\/h1>\n<\/div>\n
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Created for Silika and featured in Meio & Mensagem\u2019s Media Yearbook, the ad draws on the visual language of Poltergeist as a metaphor for brands still \u201cstuck\u201d in traditional media. The supernatural atmosphere provided a provocative, playful contrast between distance and connection, encouraging brands to move away from conventional one-way communication and embrace more direct, interactive, and audience-focused digital channels.<\/p>\n

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Canon Medical Systems of Brazil<\/h1>\n<\/div>\n
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Layout design developed for promotional material for Canon Medical Systems of Brazil, presenting the Vitrea Advanced Visualization technology for medical imaging.<\/p>\n

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The piece organized technical information on 3D\/4D rendering and photorealistic anatomical imaging, translating highly specialized content into a clear, professional, and accessible visual presentation for its intended audience.<\/p>\n

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Pel\u00e9 Arena Caf\u00e9 & Futebol<\/h1>\n<\/div>\n
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While working at Finitri, I was responsible for developing the first menu for Pel\u00e9 Arena Caf\u00e9, organizing the product presentation and defining the material\u2019s visual language.<\/p>\n

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I also developed supporting promotional materials, including placemats, table displays, and coasters, creating a consistent print communication system throughout the caf\u00e9 experience.<\/p>\n

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R\u00e1dio Eldorado<\/h1>\n<\/div>\n
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Created while I was at Finitri, the ads for R\u00e1dio Eldorado explored different aspects of the station\u2019s communication. One promoted Lilian Pacce\u2019s program, highlighting its editorial universe and its connection to fashion, lifestyle, and culture. The other promoted Bosque Eldorado 50 Anos, a commemorative initiative in which the station celebrated its anniversary by planting 50 tree seedlings at Pomar Urbano, reinforcing the brand\u2019s connection to the city and to social and environmental causes.<\/p>\n

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Let\u2019s talk about your next project.<\/h1>\n<\/div>\n
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Whether you have a professional opportunity, a freelance project, or would simply like to explore a potential collaboration in digital communications, I\u2019d be happy to hear from you. I\u2019m always open to new ideas, partnerships, and creative challenges.<\/p>\n

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\n\t\n\t\tMessage me on WhatsApp!\t<\/a>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"disabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"disabled","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"disabled","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1987","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/pages\/1987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/comments?post=1987"}],"version-history":[{"count":29,"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/pages\/1987\/revisions"}],"predecessor-version":[{"id":2204,"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/pages\/1987\/revisions\/2204"}],"wp:attachment":[{"href":"https:\/\/fabiohcardoso.com.br\/en\/wp-json\/wp\/v2\/media?parent=1987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}