{"id":1884,"date":"2026-04-09T21:00:25","date_gmt":"2026-04-09T21:00:25","guid":{"rendered":"https:\/\/fabiohcardoso.com.br\/?page_id=1884"},"modified":"2026-07-01T19:06:10","modified_gmt":"2026-07-01T19:06:10","slug":"vessel","status":"publish","type":"page","link":"https:\/\/fabiohcardoso.com.br\/en\/vessel\/","title":{"rendered":"Vessel Idiomas"},"content":{"rendered":"

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Vessel Idiomas<\/span><\/strong>
I created the visual identity for Vessel Idiomas and managed its overall communication, including social media and website design, as well as the development of an exclusive e-book and lead generation campaigns.<\/p>\n

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Visual identity<\/h1>\n<\/div>\n
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The Vessel Idiomas logo<\/b> was designed around the concepts of movement and journey, reflecting the idea of guiding students from their starting point toward their goals. Its shape evokes a vessel in motion, symbolizing progress<\/b>, lightness<\/b> and transformation<\/b>\u2014values aligned with the brand\u2019s approach to making language learning more fluid and enjoyable.<\/p>\n

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The primary color palette<\/b> combines blue, orange, yellow, and charcoal, balancing trust, energy, and sophistication. Complementary shades of blue and light gray expand the system\u2019s range of applications, ensuring versatility and visual consistency across different contexts.<\/p>\n

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I designed a range of branded stationery for Vessel Idiomas, including business cards<\/b>, letterhead<\/b> and certificates<\/b>, applying the brand\u2019s visual identity consistently across its core institutional materials.<\/p>\n

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The certificate was designed as an extension of the school\u2019s educational approach, incorporating CEFR proficiency levels while celebrating each student\u2019s achievement. The broader institutional materials maintain a cohesive and versatile visual presence across different brand touchpoints.<\/p>\n

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Institutional Website<\/h1>\n<\/div>\n
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I designed the Vessel Idiomas website as a single-page experience, with smooth, straightforward navigation that makes the user journey clear and intuitive.<\/p>\n

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The design emphasized a light, clean visual language, allowing the content and key information to take center stage. The site structure was also optimized for conversion, with forms and CTAs strategically placed throughout the experience.<\/span><\/p>\n

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Free e-book and lead generation<\/h1>\n<\/div>\n
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I developed the e-book English Tips for International Travel<\/b>, designed as a practical, introductory guide for travelers who want to communicate more confidently while abroad.<\/p>\n

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The content was structured as a survival guide, covering common travel situations such as airports, hotels, restaurants, transportation, and shopping, with practical vocabulary, useful phrases, and cultural tips. As an additional resource, the e-book also provided access to exclusive audio content designed to complement the lessons.<\/span><\/p>\n

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