{"id":1402,"date":"2026-03-12T02:05:37","date_gmt":"2026-03-12T02:05:37","guid":{"rendered":"https:\/\/fabiohcardoso.com.br\/?page_id=1402"},"modified":"2026-08-07T23:56:59","modified_gmt":"2026-08-07T23:56:59","slug":"fisk","status":"publish","type":"page","link":"https:\/\/fabiohcardoso.com.br\/en\/fisk\/","title":{"rendered":"Fisk"},"content":{"rendered":"

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Fisk<\/span><\/strong>
Ao longo de 11 anos, trabalhei para fortalecer a presen\u00e7a digital da Fisk, aproximando a marca do p\u00fablico por meio de uma comunica\u00e7\u00e3o relevante, criativa e alinhada ao universo do aprendizado de idiomas.<\/p>\n

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Art direction and strategic grid planning<\/h1>\n<\/div>\n
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During the biannual enrollment campaigns, I developed unique visual languages<\/b> for feed content, working directly on art direction and ensuring alignment with the promotional materials created by the agency responsible for offline communications.<\/p>\n

With each new campaign, the profile grid adopted new colors, compositions, and visual rhythms, creating a cohesive aesthetic experience<\/b> that reflected the current communication phase while reinforcing the brand\u2019s identity<\/b> across social media.<\/p>\n

This visual planning<\/b> was designed to convey organization, consistency, and quality\u2014especially to potential new followers visiting the profile for the first time\u2014and often received positive feedback from franchisees, who recognized the campaigns\u2019 visual evolution in the digital space.<\/p>\n

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Art direction and strategic grid planning<\/h1>\n<\/div>\n
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During the biannual enrollment campaigns, I developed unique visual languages<\/b> for feed content, working directly on art direction and ensuring alignment with the promotional materials created by the agency responsible for offline communications.<\/p>\n

With each new campaign, the profile grid adopted new colors, compositions, and visual rhythms, creating a cohesive aesthetic experience<\/b> that reflected the current communication phase while reinforcing the brand\u2019s identity<\/b> across social media.<\/p>\n

This visual planning<\/b> was designed to convey organization, consistency, and quality\u2014especially to potential new followers visiting the profile for the first time\u2014and often received positive feedback from franchisees, who recognized the campaigns\u2019 visual evolution in the digital space.<\/p>\n

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Free e-book and lead generation<\/h1>\n<\/div>\n
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At the beginning of the pandemic, I conceived and developed Fisk\u2019s first lead generation<\/b> initiative built around a free e-book, structuring both the campaign and the material as a strategy to attract new students at a time when attention had shifted strongly toward distance learning.<\/p>\n

I created the e-book First Steps in English<\/i><\/b>, designed for beginners, and defined both its pedagogical approach<\/b> and visual direction<\/b>. For the material, I adopted a visual language inspired by text messaging apps, making the learning experience feel lighter, more intuitive, and more contextualized.<\/p>\n

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I structured the media campaign<\/b> for Instagram and Facebook. The lead generation flow was designed for cold audiences and, in addition to basic registration fields, included strategic qualification filters<\/b> such as self-assessed English proficiency and nearest Fisk location, helping improve lead quality.<\/p>\n

The e-book covered essential beginner-level English topics, including greetings and farewells, key verbs (to be, to do, to see<\/i>), personal introductions, nationalities, professions, and numbers from 0 to 100, combining practical value with conversion potential within the brand\u2019s broader digital strategy.<\/p>\n

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Augmented reality filters (Meta Spark)<\/h1>\n<\/div>\n
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While Meta Spark was active, I developed augmented reality (AR) filters, working on the art direction<\/b> of the projects and serving as the liaison with developers<\/b>. I conceived the experiences, defined the visual aesthetic, and aligned technical requirements to ensure functional, engaging results that remained consistent with the brand\u2019s communication.<\/p>\n

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